Aston Martin Cars: A Symphony of Elegance and Performance
Aston Martin, synonymous with luxury, style, and performance, but how much do we really know about this iconic British marque of road cars? This is a detailed look at the history, engineering, and range of Aston Martin cars.
Unveiling the Legacy:
Aston Martin was established in London in 1913 by Lionel Martin and Robert Bamford. The company’s early history was spent building race cars with a low-volume, hand-built focus, but it was not until the 1950s and ’60s, and models such as the DB4, DB5, and DB6, that Aston Martin became recognised internationally, most famously for its association with James Bond.
Engineering Marvels:
Nothing epitomises Aston Martin’s commitment to engineering excellence better than a vehicle it builds. Take the Aston Martin DB11 that launched in 2016. With a combination of sleek design, noisy and powerful engines, coupled with cutting-edge technology, generating maximum performance, it provides an experience like no other vehicle while cruising along scenic roads and tearing up race tracks – the power you feel through the steering wheel is indescribable.
Exclusivity and Luxury:
Aston Martin is the epitome of luxury and exclusivity – for the discerning ones among us. Or at least, that’s what one might think when confronted by their sleek, hand-crafted cars. Every Aston is customisable to the nth degree. You get to personalise your colour from a range of hundreds, your leather from another, and your wood veneers from another yet. And then there are the options: side swipe protectors, park distance control, sat nav (still?), power-adjustable seats with heating and cooling. In fact, other than the most rudimentary details, everything about a new Aston is a choice.
Pushing the Limits:
Some might think that the success of James Bond films would be enough for Aston Martin. That, however, is not their style. Aston Martin marches on in its aspiration to make the best cars in the world. And that aspiration has been borne out in the Aston Martin Valkyrie, a hybrid hypercar developed in conjunction with Red Bull Racing, and hailed as the pinnacle of Aston Martin advanced technology.
The Aston Martin Experience:
Branded Experience: To own an Aston Martin does not just confer the utility and aesthetic benefits of ownership, but membership of an elite group of luxury consumers who share common passions. Aston Martin has a number of ‘experiences’ that customers can take advantage of, and these include events and track days, as well as concierge and bespoke driving tours. Customers who attend VIP customer events in the Aston Martin factory or take a ‘driving hounds’ auto tour of an iconic Rocky Mountain ski resort are granted a feast of branded experiences, divorced from the conventional realities of everyday life.
Embracing Sustainability:
Cognizant of this widespread fact in today’s world of sustainability, Aston Martin is committed to be an eco-friendly automaker, reducing our CO2 footprint while not forgetting our DNA of performance and luxury. We are investing in an advanced technology and lightweight materials that allow us to be as fuel efficient and emission reduced as possible without compromising drivability and luxury. Aston Martin is powerful and beautiful but, at the same time, we want to be sustainable. This way, we ensure our future generations can continue to enjoy Aston Martin.
When you choose to drive a car by Aston Martin you not just choose the transport, but you put something into your body that is much more, something that reflects the highest qualities of British craftsmanship and engineering excellence. Aston Martin company, with its history of innovation and luxury, brings together the most advanced and demanding technologies to create expensive but unforgettable cars. As long as the company’s employees remember the precious heritage of their brand, led by a person who is equally attached to the company’s ideals as they are, nothing can stop Aston Martin from continuing to be an example of automotive greatness.
Questions and Answers
- When was Aston Martin established and by whom?
Martin was established in 1913 in London by Lionel Martin and Robert Bamford.
- What models propelled Aston Martin to international recognition?
These models include the DB4, DB5, and DB6, which helped to make Aston Martin a global brand – and, of course, Harwood is best known as the man who drove the car driven by Roger Moore in The Spy Who Loved Me (1977), the Aston Martin DB5 driven by James Bond.
- What exemplifies Aston Martin’s commitment to engineering excellence?
The Aston Martin DB11 that went on sale in 2016 shows they have held fast to their traditional focus on engineering, combining Aston Martin’s trademark sleek design, powerful engines, and the latest technology.
- How does Aston Martin ensure exclusivity and luxury for its customers?
Aston Martin can sell their bespoke customisation; the company allows thousands of ways to tailor each car to the customer’s tastes, and every car will be unique. They even invite their clients to their showroom in Newquay.
- What is the pinnacle of Aston Martin’s advanced technology?
The Aston Martin Valkyrie, developed in partnership with Red Bull Racing and armed with an ultra-lightweight carbon-fibre monocoque and hybrid powertrain, is the flagship product of AML’s cutting-edge technology.
